Affordable. Actionable.
You need the guidance of a seasoned marketing executive but don't have the budget for a full-time CMO.
That's why we created our Fractional CMO practice. We have the marketing leadership you need at a price that you can afford.
Our Fractional CMO Solutions
The Starter Half-Day Strategy
The Advisor
The Engaged
4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs.
14-to-7-day Preparatory Period via email correspondence
Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months
A fractional Chief Marketing Officer for your business for 10 hours per week
Deploys the Functional Marketing® Framework to build out marketing strategy, establish KPIs and reporting, define positioning, and more
Functional Marketing® Systems Map delivered after the first 30 days
Quarterly Planning calls quarterly, Sprint Planning and Review calls led weekly, and Daily Stand-Ups with the team
Hire, train, evaluate and fire vendors, employees, & contractors
3-month minimum commitment (short-term, high-octane)
A fractional CMO leading your team as a strategic advisor
Available after at least one 90-day sprint with an Engaged or a Half-Day Consultative Strategy Session
Quarterly Planning calls quarterly, Sprint Planning calls led twice-monthly
Unlimited email correspondence
Grow long-term with the least financial risk
Access to our marketing campaign standard operating procedures (SOPs)
6-month commitment
Solving Bigger Problems.
At The Bar 9 Agency, we're all about bridging the gap between marketing brilliance and strategic execution. Founded by Travis Franklin, a marketing veteran with over 25 years of experience, our mission is to tackle strategic challenges and deliver plans that result in real growth for companies.
Travis grew up on a third-generation farm and ranch, where he learned the value of hard work and planning ahead. This agricultural background shaped his approach to business—grounded, determined, and always forward-thinking. Our name is even a tip of the hat to his family's roots at Bar 9 Ranches.
With a career spanning diverse industries such as finance, FinTech, agencies, start-ups, retail, manufacturing, agriculture, IT services, building materials, non-profit, and healthcare, Travis brings a wealth of knowledge and a fresh perspective to every project. He’s passionate about the nuts and bolts of marketing but thrives on solving the bigger strategic problems that companies face.
Outside the office, you’ll find Travis exploring the world on his adventure motorcycle, spending time with his kids, searching for warmer weather, and striving to make the world a better place.
